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(010 219 9400)
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Head office

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33 Hoofd Street

PO Box 31565

Outdoor Advertising

The Outdoor Advertising strategy was approved by the JPC Board in May 2015.
Salient features of the strategy:

  • Less outdoor advertisements creates more value and reduces clutter;
  • Development of Sign Management Plan (SMP); and
  • SMP is a City-wide tool which identifies:
    • Prohibited Zones: Areas where third party or commercial advertising is not allowed with controlled/limited advertisements on-street furniture installations where required and street poles and on-premises signs required by businesses.
    • Minimum Control Areas: All forms of third party advertisements (On Class 1 Roads/highways to a maximum of 120 square meters in extent is permissible).
    • Maximum Control Areas: No billboards, only street furniture and on-premises signs allowed.
    • Partial Control Areas: All forms of third party advertising including on-street furniture are allowed (Class 2 and lower, order road sizes only up to 40 square metres in extent).
    • Street Pole Zones: Areas earmarked for street pole advertisement only on Median (centre of the roads). Not permitted on highways.
    • Media Development Zones include, but are not limited to:
      • Nodes: Areas in which innovation will be encouraged with a preference at street level for Street Furniture Advertising and no billboards and the separation of formats, as well as larger Outdoor Advertising formats (such as Times Square in the US) on abutting private buildings, that is, Sandton CBD, JHB CBD (Ghandi Square and Newtown), Randburg, Rosebank and Fourways CBD;
      • Some nodes have a core in which further intensification is encouraged with additional support for digitalisation of all sign types. Transportation terminals and similar precincts are also considered nodes. Each node requires an SMP or precinct plan and its own unique rules to be developed;
      • Special Zones: Isolated parcels of land, developed and undeveloped, other than road reserves, suitable for outdoor advertising; and
      • Gateway Sites: Areas designated for signs on bridges (exact locations as per the SMP) and/or custom built structures (approximate locations as per the SMP).

JPC is mandated to enter into lease agreements with advertising entities that have been approved by the CoJ for sites that belong to the city. At the expiration of the period of the lease, the site is put out on public tender again. This ensures that no monopoly on council-owned advertising sites exists.

Download Outdoor Advertising Brochure [12.59mb]

Download Outdoor Advertising Indaba Summary (2016) [724.61 KB]

Senior Manager: Outdoor Advertising
Sipho Mbethe
Tel: +27 10 219 9000
Fax: +27 10 219 9400